{"id":13619,"date":"2025-04-22T19:00:04","date_gmt":"2025-04-22T16:00:04","guid":{"rendered":"https:\/\/www.hbrkahta.com\/?p=13619"},"modified":"2025-04-22T19:00:04","modified_gmt":"2025-04-22T16:00:04","slug":"adyude-turizm-ve-stratejiler-paneli-nemrutun-golgesinde-marka-sehir-vurgusu","status":"publish","type":"post","link":"https:\/\/www.hbrkahta.com\/index.php\/2025\/04\/22\/adyude-turizm-ve-stratejiler-paneli-nemrutun-golgesinde-marka-sehir-vurgusu\/","title":{"rendered":"ADY\u00dc&#8217;de &#8216;Turizm ve Stratejiler&#8217; paneli: &#8216;Nemrut\u2019un g\u00f6lgesinde marka \u015fehir vurgusu&#8217;"},"content":{"rendered":"<p>Sayg\u0131 Duru\u015fu ve \u0130stikl&acirc;l Mar\u015f\u0131\u2019n\u0131n okunmas\u0131yla ba\u015flayan programda, Ad\u0131yaman\u2019\u0131n turizm potansiyeli ve bu potansiyelin stratejik olarak nas\u0131l de\u011ferlendirilebilece\u011fi masaya yat\u0131r\u0131ld\u0131.<\/p>\n<p>Uzmanlar Turizmde S\u00fcrd\u00fcr\u00fclebilirlik ve Dijitalle\u015fmeye Dikkat \u00c7ekti<\/p>\n<p>Panelin moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc Ad\u0131yaman \u00dcniversitesi Turizm Fak\u00fcltesi \u00f6\u011fretim \u00fcyesi Do\u00e7. Dr. Eda Rukiye D\u00f6nbak \u00fcstlendi. Panelin konu\u015fmac\u0131lar\u0131 aras\u0131nda Mersin \u00dcniversitesi Turizm Fak\u00fcltesi Dekan\u0131 Prof. Dr. Ahmet Atasoy, Bah\u00e7e\u015fehir \u00dcniversitesi \u0130ktisadi \u0130dari ve Sosyal Bilimler Fak\u00fcltesi \u0130\u015fletme B\u00f6l\u00fcm Ba\u015fkan\u0131 ve BAU Markalama Merkezi Direkt\u00f6r\u00fc Prof. Dr. Elif Yolbulan Okan ile Mersin \u00dcniversitesi \u00f6\u011fretim \u00fcyesi Do\u00e7. Dr. Sabri Ar\u0131c\u0131 yer ald\u0131.<\/p>\n<p>Panelde konu\u015fmac\u0131lar, Ad\u0131yaman\u2019\u0131n tarihi ve do\u011fal miras\u0131n\u0131n, s\u00fcrd\u00fcr\u00fclebilir turizm politikalar\u0131yla b\u00fct\u00fcnle\u015ftirilmesi gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. Kat\u0131l\u0131mc\u0131lar \u00f6zellikle Nemrut Da\u011f\u0131 gibi UNESCO D\u00fcnya Miras\u0131 listesinde yer alan alanlar\u0131n tan\u0131t\u0131m\u0131nda dijitalle\u015fmenin, i\u00e7erik \u00fcretiminin ve destinasyon y\u00f6netiminin \u00f6nemine dikkat \u00e7ekti.<\/p>\n<p>Marka \u015eehir ve Destinasyon Y\u00f6netimi Tart\u0131\u015f\u0131ld\u0131<\/p>\n<p>Prof. Dr. Elif Yolbulan Okan, \u015fehirlerin marka de\u011ferlerinin uluslararas\u0131 tan\u0131t\u0131mla g\u00fc\u00e7lendirilebilece\u011fini belirterek, &ldquo;Markala\u015fma, yaln\u0131zca turistik gelir de\u011fil; ayn\u0131 zamanda kimlik in\u015fas\u0131 s\u00fcrecidir. Ad\u0131yaman\u2019\u0131n k\u00fclt\u00fcrel dokusu bu anlamda b\u00fcy\u00fck avantaj sunmaktad\u0131r&rdquo; dedi.<\/p>\n<p>Prof. Dr. Ahmet Atasoy ise turizmde s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma ilkelerine uyumlu ad\u0131mlar\u0131n at\u0131lmas\u0131n\u0131n hem \u00e7evresel hem de sosyal a\u00e7\u0131dan b\u00fcy\u00fck kazan\u0131mlar sa\u011flayaca\u011f\u0131n\u0131 ifade etti.<\/p>\n<p>Yo\u011fun Kat\u0131l\u0131m ve Soru-Cevap B\u00f6l\u00fcm\u00fcyle Tamamland\u0131<\/p>\n<p>Panelin sonunda kat\u0131l\u0131mc\u0131 \u00f6\u011frenciler ve akademisyenlerle interaktif bir soru-cevap b\u00f6l\u00fcm\u00fc ger\u00e7ekle\u015ftirildi. Gen\u00e7lerin turizm politikalar\u0131na dair sorular\u0131na konu\u015fmac\u0131lar b\u00fcy\u00fck bir ilgiyle yan\u0131t verirken, b\u00f6lgeye dair \u00f6neriler ve uygulama \u00f6rnekleri de tart\u0131\u015f\u0131ld\u0131.<\/p>\n<p>Etkinlik, konu\u015fmac\u0131lara te\u015fekk\u00fcr belgelerinin takdim edilmesiyle sona erdi.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>  &#8211; Ad\u0131yaman \u00dcniversitesi Turizm Toplulu\u011fu taraf\u0131ndan d\u00fczenlenen \u201cAd\u0131yaman\u2019da Turizm ve Turizmde Stratejiler\u201d paneli, kent turizminin geli\u015fimi a\u00e7\u0131s\u0131ndan \u00f6nemli tespit ve \u00f6nerilere sahne oldu. Mustafa V. Ko\u00e7 Konferans Salonu\u2019nda ger\u00e7ekle\u015fen programa akademisyenler, idari personel ve \u00f6\u011frenciler yo\u011fun ilgi g\u00f6sterdi.<\/p>\n","protected":false},"author":1,"featured_media":13620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1,11],"tags":[580,196],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/posts\/13619"}],"collection":[{"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/comments?post=13619"}],"version-history":[{"count":1,"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/posts\/13619\/revisions"}],"predecessor-version":[{"id":13621,"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/posts\/13619\/revisions\/13621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/media\/13620"}],"wp:attachment":[{"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/media?parent=13619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/categories?post=13619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hbrkahta.com\/index.php\/wp-json\/wp\/v2\/tags?post=13619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}